From an Italian Import to Agra's Largest TPR Sole Manufacturer

One of our clients in Agra started out in footwear sole manufacturing and did what many ambitious factory owners do first — he bought an Italian machine. It was a good machine, but it was very costly to buy and just as costly to run: four times the price of an equivalent Indian machine, high investment, high operating cost, high maintenance, and slow after-sales response every time something needed attention. Then he chose Technocrat — and the decision changed his business completely. For a fraction of the investment he got equivalent quality, lower operating cost, low maintenance, the same one-year warranty, and the best after-sales support in the market. Always buying foreign, high-cost machines isn't the right decision; the best return on investment came from a machine built and supported here in India. The result speaks louder than any spec sheet — he went on to add 40+ Technocrat machines and became the largest TPR sole manufacturer in Agra.

“Always buying foreign, high-cost machines isn't the right decision — the best ROI comes with Technocrat.”